Saturday, May 19, 2007

Tattoo marketing

While we were having that armadillo meat dinner with the locals in Itaunas (see post below), we chatted to the two guys who worked for the host at some bars by the beach. One was a tattoo artist who used to own a parlour in Vitoria - until he was robbed at gunpoint and they took everything. He then proceeded to tell us about a dude in Brasil who is currently offering his entire body as a canvas to any brands who want to advertise. He then tattoo´s (i kid you not) the brand logo on his body - each area has its own price and according to size... and then he walks around and makes sure that people notice him. Crazier still, is if the brand doesnt pay him, he marks a big red cross over that particular brand.

Ouch.

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